Medical marketing for specialists, practices and clinics
More patients for your specialty, with patient acquisition that respects healthcare rules: local SEO, targeted campaigns and follow-up that turns an inquiry into a kept appointment.
More patients
Doctors & Clinics
- Local SEO by specialty
- Reputation and reviews
- Compliant campaigns
- A website that shows your credentials
New patients
No-shows
Trust first, advertising second
In healthcare, patients don't compare price: they compare trust. That's why the order matters as much as the pieces. Sending paid traffic to a profile with no reviews and no visible credentials is the most expensive way to leave your schedule empty.
- 01
Get found
Be where people search for you
- 02
Get chosen
Give them reasons to trust you
- 03
Get inquiries
Don't let the contact go cold
- 04
Show up
A schedule that actually holds
- 01Get found
You show up when people search for your specialty in your city
A well-organized Google profile, a dedicated page for each service and content that answers the exact question people type into the search bar.
Without this: patients search for your specialty and others show up — not because they're better.
- 02Get chosen
Reviews work in your favor
A flow that asks satisfied patients for a review at the right moment, and a professional reply to every one — including the bad ones.
Without this: three old reviews, and the patient keeps browsing other profiles.
- 03Get chosen
Your credentials are front and center
Education, license, memberships and a clear explanation of what care looks like. It's what patients need to read before they decide to reach out.
Without this: they find you, can't tell who you are, and the visit never becomes an inquiry.
- 04Get inquiries
Every inquiry is answered right away
An immediate reply on WhatsApp that first handles the usual questions: whether you treat their case, what the first visit is like, what they need to bring.
Without this: a patient in discomfort doesn't wait — they call the next name on the list.
- 05Get booked
Appointments are booked without back-and-forth
Using the real availability in your schedule, without your assistant having to coordinate every case by message.
Without this: days are lost in messages and interest cools along the way.
- 06Show up
It's confirmed before the appointment
The day before, the patient confirms or reschedules. If they can't come, the slot is freed and offered again instead of being lost.
Without this: no-shows empty your schedule and the gap can't be recovered.
What usually goes wrong
- Starting with paid ads while the profile is empty
- Promising results in the ad, and getting it rejected
- Asking for reviews once and never again
- Answering inquiries whenever someone has a spare minute
How we do it
- Presence and reputation first, paid media after
- Messaging checked against the rules before publishing
- Automated, ongoing review requests
- Replies in seconds, scheduling and confirmation
We start with a free audit: we show you in which of the six stages you're losing patients today.
Why is medical marketing done differently?
Patients no longer ask a friend first: they search on Google, read reviews, compare profiles and only then decide who to call. In Mexico, more than 70% research online before choosing a doctor or clinic, and in Colombia most private healthcare users start that search on their phones. If your practice doesn't show up at that moment — or shows up with nothing that builds trust — that patient goes to someone else.
At Arara we do medical marketing for specialists, practices and clinics: we get you ranked where patients search for your specialty in your city, organize your Google Business Profile and your reviews, and automate replies so no inquiry is left waiting. We don't promise clinical outcomes or use patient testimonials as bait: it isn't allowed, and it isn't necessary.
There's a fundamental difference from other industries: patients don't compare prices, they compare trust. They decide based on credentials, on how they were treated at first contact and on what they read from other patients. That's why the work doesn't start with the ad: it starts with your presence — profile, content that answers the real question, up-to-date reviews — and only then do we add paid media, once there's somewhere worth landing.
And there's a framework you can't ignore. Healthcare advertising is regulated: COFEPRIS in Mexico, INVIMA in Colombia and the platforms' own rules, which restrict sensitive categories and don't allow promising results. We work within that from day one. We do this for clinics and specialists in Colombia, Mexico, Peru, Chile and Spain.
If you're a good doctor and your schedule still isn't full, this is why
None of the three has anything to do with your training or the quality of your care. They're visibility and process problems — and that's why they can be solved.
You don't show up when patients search
A patient searches for your specialty plus your city and others show up. Not because they're better: because they worked on their Google profile, their reviews and their content, and you didn't have the time.
They find you, but don't choose you
Three old reviews, a profile with no photos, no content explaining how you work. The patient comes in, finds no reason to trust you and keeps looking.
They inquire and get lost along the way
They write asking for an appointment and get a reply hours later, whenever someone can. In private healthcare that delay costs you: a patient in discomfort doesn't wait, they call the next name on the list.
All three are fixed the same way: get found, give people reasons to choose you once they find you, and don't let the inquiry go cold. In that order — because driving patients to an empty profile is throwing money away.
How we help Doctors & Clinics
Local SEO by specialty
Show up when someone searches for your specialty in your city: a well-organized Google profile, a dedicated page for each service and content that answers the specific question before the visit.
Reputation and reviews
A flow that asks satisfied patients for a review at the right moment, and a professional reply to every one. It's the first thing anyone checks before choosing you.
Compliant campaigns
Google and Meta for your specialty and your area, with messaging that respects COFEPRIS, INVIMA and the platforms' healthcare policies. No promised results.
A website that shows your credentials
Education, license, memberships, procedures and a clear explanation of what care looks like. Everything a patient needs to see before writing to you.
Automated scheduling and follow-up
An immediate reply to every inquiry, appointments booked without back-and-forth and confirmation the day before so your schedule doesn't fill up with no-shows.
Why choose Arara for Doctors & Clinics
Patients for your specialty
We target by service and by area: you get inquiries for what you actually do, not for your entire field.
Authority before first contact
Patients arrive knowing who you are and how you work. That shortens the conversation and lowers the price objection.
Fewer no-shows
Automatic confirmation recovers the slot in time, and it's offered again instead of being lost.
Acquisition within the rules
We work with what can be said and what gets approved. That avoids rejected ads and problems with healthcare regulators.
How we work with Doctors & Clinics
- 01→
Diagnosis
We look at how people find you today, what your Google profile says, what reviews you have and where your current inquiries come from.
- 02→
Presence
We organize your profile, listings and website: visible credentials, clearly explained services and content that answers what patients look for before deciding.
- 03→
Acquisition
Only once the foundation is ready do we add SEO and campaigns by specialty, so the investment lands where there are already reasons to choose you.
- 04
Follow-up
We automate replies, scheduling and confirmation, and measure kept appointments and cost per new patient.
Darío Infurna
CEO & Founder at Arara
He sold his first company, IN2BONE, in Miami in 2021 and has led Arara Expert ever since, helping businesses across Latin America and the United States turn traffic into clients.
What almost nobody doesView LinkedIn profileIn 2025 he built a law firm in Colombia from scratch — a different industry, a different country, fully remote — and grew it with the same system he sells to his clients.
+8
lawyers
600
cases handled
550
active clients
Frequently asked questions: Doctors & Clinics
Related services
It's patient acquisition applied to healthcare services, and it has its own rules: you can't promise clinical outcomes, there are restrictions on using patient testimonials and images, and platforms treat health as a sensitive category. Patients also decide differently: they don't compare price, they compare trust and credentials. A generic strategy applied to a medical practice usually ends in rejected ads or inquiries that don't qualify.
Yes, within a framework. Meta and Google restrict the health category, don't allow promising results and limit the use of sensitive data; you also have to comply with each country's health regulations — COFEPRIS in Mexico, INVIMA in Colombia. We work with the formats that do get approved: procedure explanations, educational content and a focus on the initial consultation. Health licensing and permits remain the responsibility of the clinic or the practitioner.
Both, with a different starting point. For a specialist with their own practice, what performs best is local SEO, a Google profile, reviews and an immediate reply: none of it depends on a monthly ad budget. For a clinic with several specialties, we build a strategy for each area, with separate pages and campaigns that don't compete with each other.
Automatic replies and appointment confirmation have an impact in the first week, because they work on inquiries you already have. Your Google profile and reviews start moving in four to eight weeks. Local SEO is mid-term: between three and six months, and from then on it brings you patients with no cost per click.
Carefully, and depending on the country. In several markets patient testimonials about a treatment are restricted or outright prohibited in healthcare advertising, and platforms limit them too. What works very well and doesn't carry that problem: reviews on your Google profile, educational content where you do the explaining and the facts of your professional track record.
Yes. We currently run healthcare schedules in Bogotá: Dental Home in dentistry and Piesalud in podiatry. The mechanics are the same for any specialty — get found, get chosen and don't let the inquiry go cold — and what changes is the messaging and the searches for each service.
With automatic confirmation the day before, with two options: confirm or reschedule. If the patient doesn't reply, the system follows up; if they say they can't make it, it offers another time and frees up the slot for someone else. All without the front desk having to make calls one by one.
Those are two different audiences and they're best handled separately, because they search for different things and advertising has different restrictions. We have a dedicated page for that side: see marketing for aesthetic clinics.
We also work with these industries
Every industry wins clients in a different way. See how we approach digital marketing in other sectors where we already have experience.
What our clients say
Real Google reviews, shown in their original language (Spanish).
Google reviews
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