Custom business intelligence dashboards and automated reporting
The numbers from all your sources, reconciled against a single definition and kept up to date without anyone touching anything. Reporting stops being a monthly chore.
Revenue this month
$4.13MUSD
▲ +6.2% vs. Jul
source: ERP
Gross margin
31.4%
▼ −1.8 pp
def. 03/12/2026
Days sales outstanding
47d
▲ +5 d
source: ERP
On-time deliveries
88.6%
▲ +2.1 pp
source: WMS
Monthly revenue · $ thousands USD
Revenue Margin %August to date
Connected sources
- ERP06:10
- CRM06:11
- Billing06:12
- Logistics spreadsheet05:58
DSO went over 45 days
Rule DSO > 45 d · alert sent to Collections, today 06:12
Gross margin = (Net sales − Cost of goods sold) / Net sales · agreed 03/12/2026
Interface illustration with sample data. We don't publish client screens for confidentiality reasons.
If any of these sound familiar, you're in the right place
Four platforms, four versions of the truth
Sales looks at the CRM, finance at billing, marketing at the ad platforms. When all three numbers show up at the same meeting, they don't add up.
The report is built by hand
Someone spends two days a month exporting, pasting and reconciling. By the time it's ready, the data is already stale.
Nobody dares to decide with it
If the number can't be trusted, decisions end up being made on gut feeling. And then the report was pointless.
What's included in dashboards & reporting
All your sources, consolidated
CRM, billing, advertising, spreadsheets and whatever else you need, brought into a single data warehouse as often as you need it.
Definitions agreed in writing
Before building anything, we agree on what each KPI means. That's what stops a number from having four versions.
Dashboards by department and role
Leadership sees its view, each department sees its own. Nobody gets lost in charts that aren't theirs.
Automatic refresh
It updates itself, on the schedule you set. No more late reports because the person who builds them is on vacation.
Alerts when something goes out of range
The dashboard flags it instead of waiting for someone to open it and notice too late.
Board-ready exports
The same numbers in a presentable format, without rebuilding them by hand.
How it was solved in a real project
A dashboard that brings ads, analytics and CRM into one view
The problemThe numbers lived in four different platforms, and building a report meant hours of copy-and-paste, with errors guaranteed.
A dashboard that pulls data from every source each night, reconciles it against a single definition and shows it per client. What used to take an afternoon is ready the moment you open it.
What the system is made of
Per-source extraction · Consolidation in a data warehouse · Per-client dashboard · Permission-based access
What changes once it's up and running
- One number per KPI, across the whole company
- The monthly report stops eating up days of work
- Data arrives at the meeting up to date, not from last week
- You can trace where every figure came from
Five stages, each with a concrete deliverable
Discovery
Sessions with the people who do the work today, not just the people who manage it. The output is a map of the real process and an estimate with a written scope.
Scope document and estimate
Prototype
The key screens, clickable, before the system is built. It's far cheaper to find out here that something was poorly thought out.
Approved prototype
Build
Releases every two weeks on the real system, not on a slide deck. You watch the product take shape and can course-correct.
Working releases
Launch
Migration of the data you already have, team training and hands-on support for the first few weeks. A system nobody uses is the same as not having one.
System in production
Support and evolution
Maintenance with committed response times and improvements as the business changes. Software that isn't maintained gets abandoned within a year.
Service agreement
Hiring a small team shouldn't be a risk
The system is yours
The repository, the database and the service accounts are in your company's name from day one. You're not renting access to something of ours.
No vendor lock-in
We hand over documented code and credentials. If you decide to continue with another team, you take it with you without asking permission or paying a ransom.
Confidentiality from the first meeting
We sign an NDA before you walk us through your operation. What we see of your business stays within our team.
Backed-up, traceable data
Role-based access, audit logs and automatic backups. You can see who viewed or changed what, which is what any serious review requires.
Darío Infurna
CEO & Founder at Arara
He sold his first company, IN2BONE, in Miami in 2021 and has led Arara Expert ever since, helping businesses across Latin America and the United States turn traffic into clients.
What almost nobody doesView LinkedIn profileIn 2025 he built a law firm in Colombia from scratch — a different industry, a different country, fully remote — and grew it with the same system he sells to his clients.
+8
lawyers
600
cases handled
550
active clients
Yes, and that's the most common case. Spreadsheets get connected as one more source. That said, if anyone can edit the spreadsheet with no fixed format, it needs to be cleaned up first: that's part of the work too.
Not necessarily. The dashboard can be built as part of your own system, with no per-user cost. If you already use a dashboard tool and you're happy with it, we can feed that one instead.
The first dashboard with one or two sources is usually ready in four to six weeks. Adding sources after that is incremental.
There's almost always a way in: scheduled exports, direct database access or reading files. We look at it during discovery, before committing to anything.
Tell us which process is costing you money
We'll take a look and tell you whether custom development makes sense or something that already exists will do the job. Free of charge.