Business process automation for growing companies
The repetitive work that takes up hours of expensive people's time: notifying, reminding, entering data, checking. Automated, with retries, and with a person at the end when judgment is needed.
- PD-24817Awaiting approval00:11:24Order to invoiceSouthern Distributors · $58,400.00 USD
- PD-24816Completed00:00:38Order to invoiceRockwell Supply · $4,760.00 USD
- FC-24815Retrying 2/300:02:07Vendor invoiceCoastal Industrial Supply · 3 attachments
- AL-24812Running00:00:12Vendor onboardingRiver Metalworks
- PD-24810Completed00:00:41Order to invoiceNorthline Textiles · $20,350.00 USD
- FC-24807Completed00:01:12Vendor invoiceMountain West Freight · 1 attachment
- PD-24805Completed00:00:29Order to invoiceVega Building Supply · $11,760.00 USD
- AL-24802Completed00:00:18Vendor onboardingBay Packaging
PD-24817 · Order to invoice
started 09:41:02
- Order received0.4 ssource: CRM
- Data validation1.1 s12 rules, 12 passed
- Created in ERP38.2 sretried once
- Credit check0.2 slimit exceeded by $4,150.00 USDNeeds judgment
- MRException approval11 min agoassigned to M. Ruiz (Credit)
- Stock reservation and invoicemain warehouse
09:41:03 · attempt 1 to ERP: no response after 8 s
09:41:33 · retry 2: success · ERP id 88-4471
Interface illustration with sample data. We don't publish client screens for confidentiality reasons.
If any of these sound familiar, you're in the right place
Hours a week on tasks that need no judgment
Copying from one system to another, sending the same reminder, checking whether something arrived. Work that ties up people who should be doing something else.
If it depends on remembering, it gets forgotten
The follow-up nobody did, the renewal that lapsed, the customer nobody called back. It's not negligence: it's that it depends on someone's memory.
When it breaks, it breaks silently
A manual process that skipped a step doesn't raise a flag. The problem shows up weeks later, when it has already cost money.
What's included in process automation
A map of what's worth automating
And what isn't. For some processes, automation costs more than the work it saves, and we'll say so before billing for it.
Workflows with retries and error handling
If a system doesn't respond, it retries. If it keeps failing, it gets logged and someone finds out. It never fails silently.
Escalation to a person
Anything that requires judgment is routed to someone on the team, with all the context already loaded. The machine does the mechanical part; the person does what's worth their time.
A dashboard of every run
What ran, what failed and what's pending. Visible, not buried in a log nobody reads.
Integration with what you already use
It connects to your CRM, your billing and your current channels. You don't need to switch systems to automate.
How it was solved in a real project
A confirmation system that cuts no-shows
The problemAppointments got booked and then people didn't show up. Confirming each one by phone didn't scale.
The day before, a message goes out with two buttons: confirm or reschedule. If there's no answer, it follows up once more and sends a final reminder. Anything still unanswered is escalated to the team inbox, already flagged, so someone picks it up.
What the system is made of
Calendar-based trigger · Message with buttons · Retry and reminder · Escalation to the team
What changes once it's up and running
- Repetitive work stops tying up your team
- What used to depend on memory now runs every time
- When something fails, someone knows the same day
- You can grow volume without adding headcount at the same rate
Five stages, each with a concrete deliverable
Discovery
Sessions with the people who do the work today, not just the people who manage it. The output is a map of the real process and an estimate with a written scope.
Scope document and estimate
Prototype
The key screens, clickable, before the system is built. It's far cheaper to find out here that something was poorly thought out.
Approved prototype
Build
Releases every two weeks on the real system, not on a slide deck. You watch the product take shape and can course-correct.
Working releases
Launch
Migration of the data you already have, team training and hands-on support for the first few weeks. A system nobody uses is the same as not having one.
System in production
Support and evolution
Maintenance with committed response times and improvements as the business changes. Software that isn't maintained gets abandoned within a year.
Service agreement
Hiring a small team shouldn't be a risk
The system is yours
The repository, the database and the service accounts are in your company's name from day one. You're not renting access to something of ours.
No vendor lock-in
We hand over documented code and credentials. If you decide to continue with another team, you take it with you without asking permission or paying a ransom.
Confidentiality from the first meeting
We sign an NDA before you walk us through your operation. What we see of your business stays within our team.
Backed-up, traceable data
Role-based access, audit logs and automatic backups. You can see who viewed or changed what, which is what any serious review requires.
Darío Infurna
CEO & Founder at Arara
He sold his first company, IN2BONE, in Miami in 2021 and has led Arara Expert ever since, helping businesses across Latin America and the United States turn traffic into clients.
What almost nobody doesView LinkedIn profileIn 2025 he built a law firm in Colombia from scratch — a different industry, a different country, fully remote — and grew it with the same system he sells to his clients.
+8
lawyers
600
cases handled
550
active clients
The ones that repeat often, follow clear rules and currently take up time from someone expensive. A process that happens twice a month rarely justifies automation, and we'll tell you so.
That's not the goal, and it's rarely the outcome. Usually the same team ends up handling more volume, or focusing on what does require judgment. If you're looking to reduce headcount, say so up front because it changes the design.
We adjust it. That's why workflows are built to be modified, and the support agreement covers changes. An automated process that's gone stale is worse than a manual one.
When it adds value. For classifying, interpreting free text or replying in natural language, yes. For moving data between systems with fixed rules, it isn't needed and would be more expensive and less reliable.
Tell us which process is costing you money
We'll take a look and tell you whether custom development makes sense or something that already exists will do the job. Free of charge.